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 Several years ago, Nike has a slogan that went "IMAGE IS EVERYTHING". While that may not be 100% true, Image can make or break a business or individual.
When I talk with people about image, I often use the example of 2 painters. Imagine, if you will, that you are going to have your house repainted, and you call a couple of painters for a free estimate. At the appointed time, your first potential painter, Bob shows up, in an old beat up station wagon, in a pair of overalls, with his ladders tied to the top of his roof, and the rear loaded with paint buckets, tarps and brushes. He looks around, gives you a quote, and goes on his way. You, of course are not very impressed with his image, and wonder what kind of a job he would do.
Shortly thereafter, Max The House Painter arrives his new panel truck which is lettered with his business name, phone number and business slogan. Impressed? You bet you are. Since he looks successful, he MUST be successful you tell yourself. Even though his price quote is a bit higher than Bob's, his image has swayed your opinion in his favor and you've awarded him the job and paid him a deposit.
What you failed to ask, was about their respective experience. Bob has been painting his entire adult life, is efficient, honest, and quick. Max is new, just in business, because he thinks it's easy money. He'll tell you he'll be there, but then you are plagued with one excuse after another, about why he can show up that day.
Image isn't everything, but it sure makes a good impression.
So, what kind of impression are you making with your business?
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Posted on Sunday, March 16 @ 23:57:53 EDT by Michael |
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