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| Are Free Business Cards Really Free? |
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 Every so often, I come across a business card that someone got from one of the "free business card" sites, where all you have to pay is the shipping and handling. These template based cards are easy to spot, and of course, when you hand them out, the back encourages the recipients to order their own "free" cards. In effect you, you are promoting them each time you dispense one of your business cards.
But really, what does such a card say about you and your business? Personally, it makes me think that the giver is to cheap to order more expensive, personalized cards. If a business is going to cut corners, or pinch pennies at this stage of the game, they will do the same with my job or project.
Another reason to be wary of the "free business card" scam is a practice known as cramming. These companies sell your information, including payment information to other companies, who in turn place you in a negative option scheme by placing unwanted and unauthorized charges on you credit card. It is then up to you to cancel the enrollment, and, of course, they make it difficult to obtain a refund. Here are a couple of links filled with consumer complaints:
Free? I don't think so. If you need business cards, call us, for a cost effective solution.
Michael
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Posted by Michael on Monday, March 17 @ 00:04:35 EDT (541 reads)
(comments? | Score: 0) |
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| What Does Your Business Card Say About You! |
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Several days ago, while out and about, I saw a neat pile of business cards on a counter in a local business. I saw one that interested me, and took it home for a follow up call.
Imagine my surprise, upon dialing the number to be told that I had the wrong number. O.K., I thought to myself and dialed again, with the same results. The same lady answered the phone and told me she had never heard of the business.
What a shame. Someone put out time and money to start the business, and have cards printed. They had a potential customer (me) but, it was all in vain. I often wonder how many other sales they lost, and how long it took them to figure out why the phone was not ringing.
Your business card is usually one of the first things a potential client or customer sees of you and your business. One of the worst things you can do is line out a number and replace it with another one, or use a "generic" card. Business cards are a low cost promotional item, and should always be up to date and making a good impression.
So, what does your business card say about you? Have you taken more than a cursory glance at them when you picked them up? Is all the information up to date? Does it convey the image you would like it to?
For 13 tips on how to make your business card advertising memorable, click on the READ MORE link in this box
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